“VALI”- A Czech-Canadian Fashion Designer

9-10 2007 Naši ve světě English
obálka čísla

This successful enterprise was founded by Ms Valerie Dubsky, a lady who left communist Czechoslovakia in the 1950’s to start life elsewhere. After some time spent in France, Valerie went to New York and then to Canada

She started with designing children’s clothes and took part in the Coty Award competition. In those days it was customary for buyers to travel to the USA to view and obtain new models. Valerie had a dream: To start a line of clothes that would feature the label” Made in Canada”. In spite of many financial difficulties she eventually succeeded in opening her salon called VALI DESIGNS, INC.

Her work had appeal and she became known. And after Mrs. Margaret Trudeau wore VALI clothes while accompanying her husband on a state visit to Washington, D.C., it became fashionable in Canada to wear VALI DESIGNS ! Her creations were ordered by the wives of Canadian Prime Ministers and by other celebrities.

Valerie held three shows a year, presented about 80 models and employed about 50 workers. In her fashion shows, she also included accessories by Paco Rabanne and Pierre Balmain. In spite of the fact that Valerie’s clothes represented “high fashion”, her prices were still affordable. She added shoes to her clothes, also perfumes and artificial pearls. She also used costume jewelry made in the glass works of Jablonec and occasionally also beautiful lace made in the Czech Republic.

Valerie held three shows a year, presented about 80 models and employed about 50 workers. In her fashion shows, she also included accessories by Paco Rabanne and Pierre Balmain. In spite of the fact that Valerie’s clothes represented “high fashion”, her prices were still affordable. She added shoes to her clothes, also perfumes and artificial pearls. She also used costume jewelry made in the glass works of Jablonec and occasionally also beautiful lace made in the Czech Republic.

And why was VALI successful? Valerie says: “To be a good designer, you must understand beauty and art, have a good eye for proportion, a good instinct and a sixth sense... And of course you must pay attention to what is going on around you. You must believe in your product, you must love your work and of course- work very hard.”

Her work is professional; her clothes are made from excellent fabrics, well cut, simple and comfortable. She is proud of the fact that she is considered one of the foremost Canadian designers. Some of her evening gowns can be even found at McCord- a museum of Canadian history in Montreal.

At present she desires to be able to show her creations also in the Czech Republic.

Jirina Castorena
Translation by Marie Dolanska

Vydavatelem Českého dialogu je Mezinárodní český klub

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